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Microsoft Dynamics CRM Cited as a Leader by Independent Research Firm

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“Although many CRM technology projects were deferred or cancelled in 2009, our latest research spotlights that organizations of all sizes are now investing again to improve the customer management capabilities they’ve neglected during the past 18 months. If you are a business process leader in a large [or midsized] organization, you’re challenged to pick the best CRM solution to enable your company to capitalize on the upturn,” wrote William Band, vice president and principal analyst, Forrester Research, in the reports. “Microsoft Dynamics CRM shines by offering flexibility for large and midsized organizations. As a result, Microsoft is pursuing its strategy for penetrating the CRM market through offering buyers the ‘Power of Choice’ so that companies may choose how to deploy, how to pay, and how to use the application.” Full Microsoft Story Here